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Life is Better in Boardshorts Billabong was founded on the Gold Coast in 1973 by Gordon and Rena Merchant. Those early days were spent by the husband and wife duo sewing boardshorts, then off to surf shops up and down the coast selling them. Since the early days, Billabong has grown to become an international powerhouse within the surf industry, specializing in clothing, swimwear, wetsuits, surf accessories and hardgoods.

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