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Our kind is here to stay Rusty, an alternative lifestyle brand, inspired by contemporary art, indie music and cutting-edge fashion. In the mid 80’s a group of like-minded individuals came together from a mishmash of surfers, shapers, skaters, artists and musicians in the pursuit of an ideology that meant something to them, something more. The Rusty brand we know and love today thrives on the pursuit of life beyond societal norms, paving a way for the next generation whilst acknowledging the visionaries of the past who have brought us so far, allowing freedom to express ourselves as we see fit. Our Kind is here to stay.

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