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The Never-Ending Road to Paradise – One Hell of a Ride Thrills started back in the noughties when three disillusioned friends in America, collectively decided to leave their professional lives and relocate Byron Bay Australia, a coastal paradise. The trio knew that to continue to enjoy the Byron Bay lifestyle they needed an income, so they channelled their love for vintage motorcycles into an import business. The first shipment of bikes arrived in 2011 and two of the three put their fashion background into play and designed a small tee shirt range to support and promote the new business – the rest is history. With its roots in the subculture of motorcycles, and heavily influenced by vintage vibes, underground music and art, Thrills is a culture defining lifestyle brand.