The Balance of Opposite
The RVCA (Pronounced REW-KA) development is centred foremostly around the “V” and the “A”, symbolising the balance of opposites and how they coexist; Nature >< Industrialisation, Man >< Woman, Past >< Present – Future.
With its roots in Southern California, RVCA is a design driven lifestyle brand brought together by a group of like-minded individuals from various different subcultures, surfing, skateboarding and art. RVCA combines music, art and fashion in a modern lifestyle way.
RVCA is about inspiring a generation, today, tomorrow and life in the big picture.